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    <loc>https://www.thinkbaingroup.com/baingroup-the-brand</loc>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Scott Bain</image:title>
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    <lastmod>2020-09-10</lastmod>
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      <image:title>Brand Beliefs (continued)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3bebcb14de3063243db7db/1599747802892-OIIBCQAK8V4L7OF29X11/methods-header.jpg</image:loc>
      <image:title>Experiences</image:title>
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    <image:image>
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      <image:title>Experiences - Brand Experience</image:title>
      <image:caption>The Bain Group is known for all things brand. It’s true a brand is not a logo—so instead, think of your brand as the sum of all your customer touchpoints. We can help create, redefine, or adapt your organization’s north star purpose for today’s ‘experience economy’ by balancing ‘what is’ with ‘what’s next.’</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3bebcb14de3063243db7db/1599758557941-TIP9BALT4SWWW9W52K1N/image-asset.jpeg</image:loc>
      <image:title>Experiences - Customer and User Experience</image:title>
      <image:caption>We have a start-up mindset, yet possess over two decades of brand development. Your brand’s identity is your organization’s visual expression—and when done right, it will leave your customers with a lasting impression. But this doesn’t happen by chance. With empathy, we design brand systems that manifest through various channels—from traditional campaigns to digital user experiences.</image:caption>
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      <image:title>Experiences - Associate Experience</image:title>
      <image:caption>When we say associate experience, we’re talking every associate and stakeholder interaction within your organization. It’s recruitment, branded communication, or immersive environmental experiences. The associate experience is vital for your business to create a culture of togetherness for everyone. When you get this right, you’ll witness meaning, commitment, and growth.</image:caption>
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  <url>
    <loc>https://www.thinkbaingroup.com/approach</loc>
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    <lastmod>2020-09-23</lastmod>
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      <image:title>Approach</image:title>
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    <image:image>
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      <image:title>Approach - Brand Promise</image:title>
      <image:caption>Promises made + promises delivered = our central promise. This simple equation converges in a sweet spot that combines our expertise with your vision. This commitment allows us to create and deliver brand value through blended strategic and creative thinking that matters for you, for your customers, from introduction to purchase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3bebcb14de3063243db7db/1599798235884-62LZFM9M9KBR4D8718NK/image-asset.png</image:loc>
      <image:title>Approach - Brand Experience: A Reason to Care</image:title>
      <image:caption>At the center of the brand triangle lies your brand experience. Each step your business takes in creating this experience is a path toward fulfilling your brand purpose. When customers personify your brand—they truly begin to live it. And when their beliefs align with yours, they will represent you via word of mouth. Enter brand awareness. Your brand’s position and the mind space it takes up will determine your customer’s actions based on shared values and their current needs.</image:caption>
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  <url>
    <loc>https://www.thinkbaingroup.com/speak-from-experience-services</loc>
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    <lastmod>2024-03-12</lastmod>
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      <image:title>Speak from experience: services</image:title>
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    <lastmod>2020-09-11</lastmod>
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      <image:title>Mantra</image:title>
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    <image:image>
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      <image:title>Mantra</image:title>
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    <loc>https://www.thinkbaingroup.com/toolkit-discovery</loc>
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    <lastmod>2020-09-24</lastmod>
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      <image:title>Discovery Toolkit</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3bebcb14de3063243db7db/1600706183717-7MKHTNS1VLOIO9J5COIQ/Brandsurgence_Coaster_Mockup_1a.jpg</image:loc>
      <image:title>Discovery Toolkit</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3bebcb14de3063243db7db/1600706179871-7F1P24B5S5M5T0GFX00O/Brandsurgence_Coaster_Mockup_3.jpg</image:loc>
      <image:title>Discovery Toolkit</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3bebcb14de3063243db7db/1600706178660-40ZILL3I66HRZ145QBN5/Brandsurgence_Coaster_Mockup_2.jpg</image:loc>
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      <image:caption>As the ‘experience economy’ continues to evolve, your brand needs to be at the forefront of helping customers live their best lives. Along the way, you will begin to define your unique value proposition and develop a visually aesthetic appeal in presenting your brand story to the world. This PDF assessment will prompt you to reflect upon your brand while guiding you through the process of uncovering your authentic purpose—your why. When is the last time you took a hard look at your brand platform? Is your brand experience relevant? What about effortless? Or, is your messaging tailored to users? This free resource will lead you through a series of questions that will help you begin defining the brand voice to establish your business on smart ideas.</image:caption>
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